Solace Health specializes in compassionate, patient-centered healthcare, offering services that support overall well-being through accessible and effective treatment options. For this project, I created a cohesive advertising campaign and targeted email marketing strategy to build brand awareness, drive engagement, and connect Solace Health with its target audience.
Services: Advertising Design, Email Marketing, Visual Asset Creation
Tools: Illustrator, Photoshop, Klaviyo
Timeline: One week
The Challenge
Solace Health needed to expand their reach and strengthen their connection with both new and existing patients. They faced the challenge of creating marketing materials that felt both approachable and professional, while effectively communicating their range of services. Without a unified design approach, their outreach risked feeling fragmented, making it harder to build trust and recognition in a competitive healthcare market.
The Goal
The goal was to design an advertising and email marketing campaign that reflected Solace Health’s values of care, trust, and accessibility. This included creating visually cohesive materials for multiple touchpoints—from digital ads to email sequences—that reinforced their brand identity, educated their audience, and inspired engagement. The campaigns needed to be easy to recognize, informative, and visually consistent to strengthen Solace Health’s market presence.
The Solution
I developed a clean, modern visual style that aligned with Solace Health’s brand personality. The advertising assets featured clear messaging, approachable imagery, and a consistent color palette to build recognition across platforms. For email marketing, I designed responsive templates optimized for readability and conversions, incorporating a balance of educational content, service highlights, and patient-focused calls-to-action. The cohesive design approach ensured all materials worked together to enhance Solace Health’s professional image and encourage patient engagement.
